GEO Audit Report

ey.com

Audited on July 2, 2026

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40Needs Work

AI Analysis Summary

The page's overall score of 40/100 indicates significant areas for improvement, particularly in extractability, schema markup, and on-page trust. Key deficiencies include a fragmented heading structure, incomplete schema definitions, and an absence of crucial trust-building signals. Addressing these foundational elements will substantially enhance the page's ability to be understood and cited by generative AI.

Performance Overview

Category Breakdown

93Excellent
AI Crawler Access
  • All 5 AI crawlers (GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended) are allowed
  • No llms.txt file found — consider adding one at /llms.txt to expose a curated, AI-friendly site index
30Critical
Entity Consistency
  • Organization schema present but missing a `name` — add one so AI can resolve the entity
  • Organization schema has no sameAs URLs — list official LinkedIn, X, Crunchbase, Wikipedia, GitHub profiles to disambiguate the entity
  • Only one surface declares a brand name ("My EY") — add og:site_name and Organization schema with matching names
  • Brand "My EY" only appears 3 time(s) in body — reinforce the entity name throughout the page
50Needs Work
Citability (Structure)
  • Exactly one H1 tag — ideal for AI extraction
  • No H2 subheadings — content is not scannable for AI
  • 13 H3 tags add nested structure
  • Heading hierarchy skips levels (e.g. H1 → H3) — AI parsers prefer sequential H1 → H2 → H3
13Critical
Extractability
  • No TL;DR / Key Takeaways block found — add one near the top (3–5 bullets) as a primary AI citation target
  • No H2 sections detected — add scannable subheadings with direct answers
  • Only 2 explicit definition(s) — define key terms with "is", "refers to", or bold first-mention
11Critical
Schema Markup
  • WebSite schema found but incomplete: Missing required field: name
  • Organization schema found but incomplete: Missing required field: name
  • No Article schema detected — consider adding one
  • No FAQPage schema detected — consider adding one
63Good
Content Authority
  • Author attribution detected — builds trust for AI citations
  • 10 statistics / data points detected, but none in the first 20% — move original data higher so AI cites you as the source
  • 469 outbound links but none to recognized authoritative domains
  • 1 inline source attribution detected (EY-Parthenon-CREDAI) — LLMs count these even without hyperlinks
10Critical
On-Page Trust
  • Only 1 named customer(s) detected — expand the logo wall
  • No third-party review ratings (G2, Capterra, Trustpilot, etc.) visible on page
  • No quantified case metrics found — AI engines prefer pages with specific numbers over vague claims
  • No security/compliance certifications referenced (SOC 2, HIPAA, GDPR, ISO 27001…)
0Critical
Freshness
  • No publication or last-modified date detected (no JSON-LD, OpenGraph, or <time> elements) — AI engines can't tell how current this content is
100Excellent
Technical SEO
  • Server-Rendered Content: Passed
  • Meta Title: Passed
  • Meta Description: Passed
  • Canonical Tag: Passed
Server-Rendered Content2400 words rendered server-side
Meta Title60 characters: "EY - India | Shape the future with confidence EY – My EY"
Meta Description154 characters
Canonical Taghttps://www.ey.com/en_in
Open Graph Tags3/3 tags present
Viewport Meta Tagwidth=device-width, initial-scale=1
HTTPSYes
Response Time1050ms
Content-Type Headertext/html
Language Attributeen-IN
H1 TagPresent
Paragraph Density1.2 avg sentences/paragraph across 56 paragraphs
76Good
Brand Presence (SERP)
  • Strong Reddit presence: 10 mentions found
  • Strong LinkedIn presence: 10 mentions found
  • 7 general web mention(s) found
  • Brand mentioned across 3 platforms — good diversity

Action Plan

Prioritized recommendations to improve your AI SEO readiness

#RecommendationImpactEffortCategory
1

Optimize Heading Structure and Add TL;DR

Implement a clear H1-H2-H3 heading hierarchy, ensuring H2s are present, self-contained, and ideally positioned in the top third of the page. Introduce a 3-5 bullet TL;DR block immediately after the introduction for quick summarization by AI.

highmediumExtractability
2

Enhance Organization Schema Markup

Fully complete the 'Organization' schema with a 'name' property that accurately reflects the brand (e.g., 'EY'), and ensure the schema explicitly reflects the page's primary intent to improve AI understanding.

highmediumSchema Markup
3

Bolster On-Page Trust Signals

Incorporate visible trust signals such as quantified case metrics, security or compliance certifications, clear customer counts, and verifiable customer testimonials or review ratings to build authority and credibility for AI models.

highmediumOn-Page Trust
4

Unify Brand Entity Mentions

Harmonize brand mentions, ensuring consistent use of 'EY' across all page elements, including 'og:site_name', the title tag, body content, and the Organization schema's name property to prevent ambiguity for AI.

mediumlowEntity Consistency
5

Implement Visible Freshness Indicators

Clearly display both publication and last modified dates on the page. This provides crucial freshness signals to search engines and AI models, indicating content timeliness.

mediumlowFreshness
6

Integrate High-Quality External Citations

Supplement existing content with hyperlinks to authoritative external domains (e.g., academic institutions, industry bodies) to demonstrate thorough research and reinforce the page's content authority.

mediummediumContent Authority
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Scored using the published methodology · What is GEO?