GEO Audit Report

skatteverket.se

Audited on September 24, 2026

Critical

AI Analysis Summary

This page's overall score of 34/100 indicates critical issues severely limiting its visibility and citability by generative AI models. Key blockers include a complete absence of schema markup, poor extractability due to missing TL;DR sections and unoptimized H2s, and low scores for on-page trust and freshness. Urgent action is required to implement structured data, improve content summarization, and bolster trust signals to ensure AI models can effectively parse and cite this valuable content.

Performance Overview

Category Breakdown

Excellent

AI Crawler Access

All 5 AI crawlers (GPTBot, ChatGPT-User, PerplexityBot, ClaudeBot, Google-Extended) are allowed
No llms.txt file found — consider adding one at /llms.txt to expose a curated, AI-friendly site index

Critical

Entity Consistency

No Organization schema detected — add JSON-LD Organization with name, url, logo, and sameAs links so AI engines can resolve the entity
Organization schema has no sameAs URLs — list official LinkedIn, X, Crunchbase, Wikipedia, GitHub profiles to disambiguate the entity
Only one surface declares a brand name ("Skatteverket") — add og:site_name and Organization schema with matching names
Brand "Skatteverket" appears 1223 times in body content

Good

Citability (Structure)

Exactly one H1 tag — ideal for AI extraction
11 H2 subheadings provide scannable structure
25 H3 tags add nested structure
Heading hierarchy skips levels (e.g. H1 → H3) — AI parsers prefer sequential H1 → H2 → H3

Critical

Extractability

No TL;DR / Key Takeaways block found — add one near the top (3–5 bullets) as a primary AI citation target
Only 2/11 H2 sections open with a 40–60 word direct answer — aim for most sections
7/11 section openings start with pronouns or filler — rewrite to stand alone
3 H2 section(s) in the top third but none have a direct, self-contained answer opening — these are your highest-value real estate for AI citations

Critical

Schema Markup

No Organization schema detected — consider adding one
No Article schema detected — consider adding one
No FAQPage schema detected — consider adding one
No HowTo schema detected — consider adding one

Needs Work

Content Authority

No author byline found — add author name and bio to establish authority
Original data + citable stats appear in the first 20% of the page (4 early stats, 0 first-hand voice markers) — ideal for attribution
120 outbound links but none to recognized authoritative domains
No inline source attributions ("according to X", "per the Y report") — even unlinked source mentions strengthen GEO credibility

Critical

On-Page Trust

No named customers or "Trusted by" section detected — AI engines heavily weight this on-page proof
No third-party review ratings (G2, Capterra, Trustpilot, etc.) visible on page
No quantified case metrics found — AI engines prefer pages with specific numbers over vague claims
1 security/compliance cert referenced (SSO/SAML) — add more if applicable

Critical

Freshness

No publication or last-modified date detected (no JSON-LD, OpenGraph, or <time> elements) — AI engines can't tell how current this content is

Good

Technical SEO

Server-Rendered Content: Passed
Meta Title: Passed
Meta Description: Failed — Meta description is too short — expand to at least 120 characters
Canonical Tag: Passed

Server-Rendered Content27420 words rendered server-side

Meta Title39 characters: "Så fungerar rotavdraget | Skatteverket"

Meta Description39 characters

Meta description is too short — expand to at least 120 characters

Canonical Taghttps://www.skatteverket.se/privat/fastigheterochbostad/rotarbeteochrutarbete/safungerarrotavdraget.4.5947400c11f47f7f9dd80004014.html

Open Graph Tags2/3 tags present

Missing: og:description

Viewport Meta Tagwidth=device-width, initial-scale=1, minimum-scale=1, shrink-to-fit=no

HTTPSYes

Response Time1194ms

Content-Type Headertext/html

Language Attributesv

H1 TagPresent

Paragraph Density2.0 avg sentences/paragraph across 114 paragraphs

Good

Brand Presence (SERP)

Strong Reddit presence: 10 mentions found
Strong LinkedIn presence: 10 mentions found
7 general web mention(s) found
Brand mentioned across 3 platforms — good diversity

Action Plan

Prioritized recommendations to improve your AI SEO readiness

#	Recommendation	Impact	Effort	Category
1	Implement Comprehensive Schema Markup Implement relevant Schema.org markup, such as Article, FAQPage, and Organization types, to provide structured data directly to AI models. This addresses the 0/100 schema score and is crucial for AI understanding.	high	medium	Schema Markup
2	Add a Concise TL;DR Section Immediately after the introduction, add a 3–5 bullet TL;DR summary block to improve extractability and provide quick answers for AI Overviews. This is a crucial missing element (0 bullets detected) that severely hinders AI summarization.	high	low	Extractability
3	Enhance Content Authority and On-Page Trust Include author biographies with credentials, display official certifications (beyond SSO/SAML), and embed quantifiable statistics or official statements to build trust. Critically, ensure citations (currently 120, but 0 to authoritative domains) are linked to credible, authoritative external sources.	high	medium	Content Authority, On-Page Trust
4	Correct Heading Hierarchy and Introduce an FAQ Section Ensure H tags follow a logical, unbroken sequence (H1-H2-H3) to improve content structure. Additionally, add a dedicated FAQ section to address common questions directly, enhancing citability and extractability.	high	medium	Citability
5	Display Publication and Last Modified Dates Clearly state the publication and last modified dates on the page to address the 0/100 freshness score, signaling to AI models that the content is current and actively maintained.	high	low	Freshness
6	Optimize H2 Section Introductions Revise the opening paragraphs of H2 sections to be more self-contained and summarizable (target 40-60 words), allowing AI to quickly grasp the essence of each section. Currently, only 2/11 H2s are in the ideal range.	medium	medium	Extractability
7	Add Explicit Term Definitions Integrate clear, explicit definitions for key terms and concepts within the content, making it easier for AI models to understand and explain complex subject matter.	medium	low	Extractability
8	Complete Meta Description and Open Graph Tags Expand the meta description to a more informative length (currently 39 characters) and ensure all Open Graph tags are present and accurately populated for better social sharing and AI understanding.	medium	low	Technical SEO
9	Implement 'llms.txt' Protocol Create and deploy an 'llms.txt' file at the root of the domain to explicitly declare policies for generative AI models, aligning with emerging GEO standards.	low	low	Technical SEO

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Scored using the published methodology · What is GEO?